Privacy Policy

Last Updated: December 4, 2025

1. Introduction

This Privacy Policy (“Policy”) describes how Ivory Homes (“Ivory Homes,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you access or use our website, located at https://ivoryhomes.com/ (“Site”), or otherwise interact with us.

Please read this Policy carefully. By accessing or using our Site, you acknowledge that you have read and understood this Policy and agree to the collection, use, and disclosure of your information as described herein.

2. Information We Collect

We collect personal information directly from you, automatically through your use of the Site, and from third-party sources.

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide, including but not limited to:

• Name
• Email address
• Phone number
• Mailing address
• Account credentials
• Any information submitted through forms or inquiries
• Information shared through our chat features
• Information related to home preferences, community interests, or service inquiries

If payment-related information is ever collected, it will be handled in accordance with applicable laws and industry security standards.

2.2 Automatically Collected Information

When you access or use our Site, we automatically collect certain information about your device and browsing activities, including:

• IP address
• Browser type, version, and settings
• Operating system and device type
• Pages viewed, links clicked, time spent, and referring URLs
• Search behavior and navigation paths
• Device identifiers
• Log files and diagnostic information

We also collect data through:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Hotjar
• Server logs and security monitoring tools

This information helps us operate, secure, and improve the Site.

2.3 Cookies and Tracking Technologies

We use cookies, pixels, web beacons, SDKs, tags, session replay tools, and similar technologies to collect information about your interactions.

Technologies used include:

• Meta Pixel (Facebook/Instagram)
• Google Ads conversion tracking
• YouTube remarketing pixels
• HubSpot tracking cookies
• Hotjar behavioral analytics

Types of cookies and technologies:

• Essential cookies – required for Site functionality
• Analytics cookies – understand usage patterns
• Marketing cookies – deliver and measure advertising
• Preference cookies – remember settings

For more details, see our Cookie Policy below.

2.4 Recording of Site Interactions (CIPA Disclosure)

To enhance customer support, security, analytics, and marketing, we may record certain interactions with our Site, including:

• Clicks, scrolls, and navigation behavior
• Pages visited and session duration
• Information typed into forms
• Chat communications submitted through HubSpot or Podium
• Behavioral data captured by Hotjar

Some service providers may receive this information to perform services on our behalf. By using the Site, you consent to this monitoring and processing. You may decline non-essential cookies through our Cookie Consent Tool or your browser settings.

2.5 Third-Party Content and Tools

We utilize third-party tools and integrations, which may collect information when you engage with related features, including:

• Matterport 3D Tours and Virtual Walkthroughs
• UtahRealEstate.com MLS integrations
• Google Maps embeds
• Custom map APIs

These third parties process information according to their own privacy policies.

3. How We Use Your Information

We use personal information for the following purposes:

• Providing Services: Maintaining and improving our Site, communities, and digital tools
• Communications: Responding to inquiries, sending updates, and supporting customers
• Account Management: Creating and managing user accounts
• Marketing & Advertising: Delivering promotional materials, retargeting ads, and personalization
• Analytics: Understanding usage trends and Site performance
• Security & Fraud Prevention: Protecting against unauthorized access, malicious activity, and misuse
• Legal Compliance: Meeting regulatory requirements and enforcing agreements

4. How We Share Your Information

We may share your information with the following categories of recipients:

4.1 Service Providers

Including but not limited to:

• Website hosting providers
• Analytics providers (Google, Hotjar)
• Advertising platforms (Meta, Google Ads, YouTube)
• Email and communication systems (HubSpot)
• Customer support tools (Podium)
• Mapping and MLS partners

These providers process data strictly on our behalf.

4.2 Advertising Partners (CPRA “Sharing”)

We may share identifiers and online activity for cross-context behavioral advertising, which may be considered “sharing” under California law. You may opt out using our Do Not Sell or Share My Personal Information link.

4.3 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.

4.4 Legal Requirements

We may disclose your information when required by law, court order, or governmental authority, or to protect our rights, property, or safety.

4.5 With Your Consent

We may share your information for other purposes with your explicit consent.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

5.1 California Residents (CCPA/CPRA)

California residents may exercise the following rights:

• Right to know the categories and specific pieces of personal information collected
• Right to access, correct, or delete personal information
• Right to opt out of the sale or sharing of personal information
• Right to limit use of sensitive personal information
• Right to non-discrimination

Ivory Homes does not sell personal information as traditionally defined. However, we may “share” personal information for advertising purposes under California law.

5.2 European Economic Area (EEA) Residents (GDPR)

If you are located in the EEA, you have rights including:

• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to data portability
• Right to object
• Right to withdraw consent

Lawful bases for processing data include:

• Consent
• Contract necessity
• Legitimate interests
• Legal obligations

5.3 Exercising Your Rights

To exercise any of these rights, please contact us at https://ivoryhomes.com/contact-forms. We will respond within the timeframe required by applicable law.

6. California-Specific Disclosures

6.1 Notice at Collection

Required details regarding categories of personal information, purposes, and retention are included throughout this Policy.

6.2 Do Not Track

Our Site does not respond to Do Not Track signals because no industry standard exists.

6.3 Shine the Light

California residents may request information about disclosures for direct marketing by contacting us at https://ivoryhomes.com/contact-forms.

7. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Security measures include:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication
• Employee training on data protection

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide requested services
• Support business operations
• Meet legal, tax, or regulatory requirements

When no longer required, data is securely deleted or anonymized.

9. Children's Privacy

Our Site is not intended for children under 13 years of age (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. International Data Transfers

If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our servers are located. These countries may have data protection laws that differ from those in your jurisdiction.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top indicates when the policy was last revised. We encourage you to review this policy periodically. Continued use of our Site after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: https://ivoryhomes.com/contact-forms.