Our Principles | Building Quality Homes & Lasting Value

Ivory Homes Five Ps

People

People — that's where Ivory Homes begins. Certainly, those who buy and live in our homes are vital, but we are also referring to the people who hammer the nails, pave the streets, engineer the lots, supply the lumber, install the doors, and market our communities. There are hundreds of important people who make Ivory Homes what we are.

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Product

Our product is the mark we leave today and the legacy we leave for the future. After all is said and done, the ads forgotten, and the blueprints put away — what remains are the homes and communities we build. That's why we care so much.

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Process

Our homebuying process is designed to be easy and enjoyable. It needs to be convenient enough that our homebuyers look forward to doing it again — we are proud that many choose to do so.

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Profit

Profit isn't our last or least important principle; in fact, it makes everything else possible. However, we have found that if we put our people first, develop fantastic products, cultivate a process that makes home buying simple, and then take care of our community, profits are the natural result.

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Planet

We care about the larger world that we live in and our own community — it's ours, and we know it's our responsibility to make it better.

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PRINCIPLES

People

With all of us in mind, our founder, Ellis R. Ivory, introduced our Mission Statement in 1989:

"To build quality homes with lasting value, year after year, producing happy customers who buy again and refer others to Ivory and a great life for all who work on the Ivory Team."

We choose to work with people who possess the energy, intelligence, and above all, integrity to succeed. We put people first, and people make us number one.

Customers

We seek their opinion, we value it, we implement it — and it makes us better. After we began surveying customers in 1994 and found that only 74% would refer Ivory Homes to their friends and families, we knew we could do better. Our focus became taking care of our customers — providing service beyond expectations, designing quality homes with superior features — and offering it all with great value. Our hard work has been a proven win-win.

We've earned upwards of 90% customer satisfaction for more than a decade. We know maintaining this level will take a constant effort to improve as our customers continue to raise the bar. We don't mind it. We expect and welcome it.

Employees

We have strength as a team. We enjoy one another, challenge one another, and help one another improve. Rather than hire mavericks looking to put a badge on their chests, we hire quality individuals who understand that every role and every part is significant to the ultimate accomplishment and success that accompany a winning team.

Partners

We value proven partnerships. When we share goals with our partners, we are more likely to share success. We have been doing business for more than 30 years with many of the same land sellers, subcontractors, banks, and suppliers. Our trustworthy, proven partners contribute greatly to our success, but more importantly, they become friends who stick together through thick and thin.

Ivory Institute

Because we understand the benefits of forging long-term partnerships, we created the Ivory Institute in 1996 to help share our goals and objectives with valued trade partners, employees, and all of our team members. Each year Ivory Institute allows us to gather our thoughts and teach one another, ensuring we are prepared to meet the ever-changing market.

Principles

Product

A home is where families grow, memories are made, and kids and grandkids come back to visit. We want our homes to reflect both your passion for life and our passion for building. Our motto says it all:

"We care about your home today and its value tomorrow."

We have come a long way in the product that we provide. The term 'home' means so much more than the structure in which you live. It's also the neighborhood that surrounds your home. A superior home in a beautiful community is our commitment.

Design

We are dedicated to building lasting beauty and comfort in every home. We rely heavily on customer input and many years of experience to provide quality-quilt homes.

We have won numerous awards for best of show, people's choice, interior design, and other accolades from professionals and fans alike. However, the most valued award is being the #1 choice of Utah homebuyers.

Locations

Utah is our home. We love that both our roots and our future are here. We have come to understand the diverse geography that makes Utah so beautiful and unique, and we know there is something here for everyone.

While we have many locations spanning the mountains, hills, valleys, and deserts of Utah, we take extra measures to ensure each location encompasses the best of Utah.

_{See Our Communities and Locations}

Innovation

While we visit forward-thinking builders and communities all over the country to stay abreast of the industry, our best ideas actually come from our customers. By listening to our customers, we improve our features and come up with new designs and floor plans.

We want to build a home for every stage of life. In addition to our single-family homes, we have designed innovative townhomes, luxury homes, and active adult communities.

In the late 1990s we began to see the potential of our communities in a different light. We wanted to add value for our homebuyers in a way that no other builder in Utah had. It started with a community clubhouse; then we added walking trails, a pool, tennis courts, and many other amenities that increased the sense of "community" among Ivory homeowners. It became "Club Ivory". It has been a tremendous success and adds to the quality of our neighborhoods.

PRINCIPLES

Process

Our homebuying process is designed to be easy and enjoyable. It needs to be convenient enough that our homebuyers look forward to doing it again — we are proud that many choose to do so.

One of the best ways to start the process is to walk through one of our beautifully decorated model homes where the features and spacious living areas can be experienced. We have more decorated model homes throughout Utah than any other homebuilder, which makes selecting and designing a home easy.

One-Stop-Shop

We believe that a house is not a home until our customers add their personal touch. Our Customer Design Center is where dreams become reality. Homebuyers personalize their home with our team of in-house design consultants.

We make the entire homebuying process more convenient by offering finance and title services here, too.

Quality

No two Ivory Homes are exactly the same. However, the same lasting quality can be found in all of our homes. From design to material, craftsmanship to warranty, quality is built into every step of our process.

_{A bedroom in the Yorktown model home, as featured in the Northern Wasatch Homebuilder Association's Parade of Homes.}

PRINCIPLES

Profit

Stability

We have lived through the ups and downs of the real estate market. We started as a land developer, but became a homebuilder because of the challenging market in the early 1980s. We learned many invaluable lessons as we struggled to survive the cycle. We have learned to limit our leverage and to plan accordingly. With a healthy balance sheet, the cycle becomes a window of great opportunity.

Efficiency

Building thousands upon thousands of homes for Utah families created our brand. We know what our customers want and strive to offer them the best value on the market without sacrificing quality or individuality.

Our dominance in Utah strengthened our brand. This enables us to operate more efficiently, streamline costs, and establish solid relationships with our partners. This has led to improved quality, reliability, and access to resources.

Focus

We have been very disciplined in defining our geographic boundaries and focusing our attention within them. Certainly, there have been great opportunities in other markets outside Utah, but our focus is here. Not until we feel we have fulfilled the demands in this market will we consider others.

We have always believed that the best home builders are local. As Utah's #1 homebuilder, we are in touch with our market. We have created strong relationships with the communities, suppliers, and customers for whom we build.

We are entirely committed to the long-term growth and success of Utah and will continue to give back to the community in order to support that success.

PRINCIPLES

Planet

We care about the larger world that we live in and our own community — it's ours, and we know it's our responsibility to make it better

Conservation

We all need to conserve the valuable resources of our planet. To us, this means making energy-saving packages available that not only conserve Earth's resources but save our homeowners hundreds of thousands of dollars over the life of their homes.

But conserving is also a part of how we design and build communities. Wise planning of open space and landscaping benefits the community as well as the environment.

Quality Neighborhoods

At Ivory Homes, we are always Growing and Changing™ with Utah. It is not just building pools and tennis courts that make great communities. It's the little things that matter — the impact of how we master plan the roads and establish a tree-planting plan, the entry walls and monuments that buffer busy traffic, and of course, the overall design.

Our Club Ivory developments, master-planned communities, and quality designs add value to our customers' homes. However, our hope is that they also positively impact neighboring communities and inspire other builders to bring innovative amenities and development concepts to their communities as well.

Creating neighborhoods that look better with age is the legacy we aim to leave for our homebuyers.

Community Involvement

Not only do we care for those who buy our homes, we also care for those who have no home or struggle with other critical needs. It is our civic obligation to make sure that the right decisions are made by our government and community leadership so that both our economy and community develop in a way that will have enduring value. Clark Ivory received Utah's most prestigious business and community leadership award from the Salt Lake Chamber in 2024.

“While I am honored to receive this special recognition, I have to point out that any accomplishments that we may have had are a result of a great number of community partners and Ivory team members working together to contribute to and uplift our broader community."
- Clark Ivory said upon learning of the “Giant in our City” award from the Salt Lake Chamber