At first, we focused on improving our designs and adding quality locations. We then moved to improving customer service. We weren’t happy with what we found so we changed many of our personnel and made huge improvements to be more accountable to our customers. Within only four years, we went from 74% customer satisfaction to 91%. We have now gone more than a decade averaging over 92% in customer approval.
The goal isn't to operate and build homes short term and move into other investments, it's about offering the best product on the market, and staying in the market to be a dependable company for years to come. No other Utah builder saw the approaching 2008 housing collapse sooner than Clark Ivory, who moved early to minimize the impact. Clark has always understood that the cyclical nature of the housing industry mirrors the ups and downs of the broader economy. Ivory Homes has learned to operate with the cycles through careful management of the company's financial resources.
Building the most homes in Utah this past year isn’t the reason we call ourselves Utah’s Number One Homebuilder. We are number one because year after year we assess our weaknesses and do everything we can to get better. The process of striving for continual improvement has led to consistent results. According to the Construction Monitor, an independent tracker of building permits in Utah and many other states, Ivory Homes has been Utah’s largest home builder every year since 1990.